What the Heck is Defensible Traffic?
I just Stumbled Upon an interesting article over on doshdosh. I consider myself fairly fluent in internet terms, but had never even heard of the term “defensible traffic”.
The name certainly makes sense, once you know what it means. Defensible traffic is basically traffic that comes from sources other than search engine results or PPC campaigns. That is, with this traffic, you are not at the mercy of search engine algorithms to receive the traffic.
For a more complete definition and what you can do to help build your defensible traffic, head on over to the article at doshdosh.com.